FIREFLY BLOG

Your favourite go-to blog for sales-led marketing and growth.

Elyse Heemskerk 7/2/25 Elyse Heemskerk 7/2/25

Play to Win: The Firefly Playbook for High-ROI Events

Hosting a B2B event? Learn how to make it count. Firefly shares hard-won insights on planning, execution, and follow-up to help your next event drive real results.

Elyse Heemskerk 5/28/25 Elyse Heemskerk 5/28/25

Rethinking Marketing’s Role – From Pipeline Generator to Strategic Business Driver

Marketing isn’t just about generating leads – it’s about driving sustainable growth, influencing strategy, and creating alignment across the business. Discover how marketing can evolve from a pipeline generator to a strategic business driver in B2B SaaS.