FIREFLY BLOG
Your favourite go-to blog for sales-led marketing and growth.
Play to Win: The Firefly Playbook for High-ROI Events
Hosting a B2B event? Learn how to make it count. Firefly shares hard-won insights on planning, execution, and follow-up to help your next event drive real results.
A Fresh Perspective on the Great 'Marketing as a Cost Centre' Debate
Why treating marketing as a cost centre isn’t a bad thing - and how long-term brand investment delivers value beyond short-term ROI.
Rethinking Marketing’s Role – From Pipeline Generator to Strategic Business Driver
Marketing isn’t just about generating leads – it’s about driving sustainable growth, influencing strategy, and creating alignment across the business. Discover how marketing can evolve from a pipeline generator to a strategic business driver in B2B SaaS.
Multichannel Marketing in 2025: How to Cut Through the Noise and Convert More Customers
Multichannel marketing is more crowded than ever. In 2025, success means more than just being everywhere—it's about being in the right places with the right message. Learn how to build a high-converting multichannel strategy.
Stop Chasing Leads. Start Driving Revenue. The Demand Generation Shift You Need Now.
Multichannel marketing is more crowded than ever. In 2025, success means more than just being everywhere—it's about being in the right places with the right message. Learn how to build a high-converting multichannel strategy.