ABOUT FIREFLY
In a world of marketing agencies that over-promise, under-deliver and overcomplicate, Firefly’s pragmatic, results-oriented approach shines like a spark in the dark.
Where It All Started
Firefly was founded after Elyse saw that fast-growing Salesforce consultancies could only scale so far on personal networks. There was an increasing need for structured, strategic marketing to generate demand beyond referrals, something most tech partners lacked the resources or bandwidth to build.
In the Salesforce ecosystem, where success depends on a three-way relationship between Salesforce, client and Systems Integrators (SI), smaller organisations often struggle for visibility and miss opportunities without proactive marketing.
Firefly exists to solve this gap, helping Independent Software Vendors (ISV) and Systems Integrators (SI) cut through the noise and connect with the right audience across the ecosystem through smart, sales-led marketing strategies focused on meaningful, high-quality results.
“We were impressed with their professionalism, but also their, I shall say, likeability. We always got on with them.”
— Ian Chick
Chief Executive Officer at Frankly Solutions
Our Mission
We empower high-growth Salesforce and other tech implementation partners with strategic, sales-led marketing that delivers results.
We meet companies where they are, cutting through the noise, and executing with precision, transforming marketing from a cost centre into a revenue driver.
Our Values
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Marketing should fuel sales, not operate in a silo. We build marketing strategies that align with company and sales goals, drive pipeline, and create measurable revenue impact.
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We tailor our approach to your growth stage, giving you what you need, when and how you need it.
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We’re in it for the long haul. Firefly is a partner, not a vendor, helping clients scale sustainably.
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No fluff. No buzzwords. Just pragmatic, effective marketing that cuts through the noise and delivers real value.
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Strategy is important, but action drives results. We don’t just hand over a 50-page deck; we make things happen fast.
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