ABOUT FIREFLY

In a world of marketing agencies that over-promise, under-deliver and overcomplicate, Firefly’s pragmatic, results-oriented approach shines like a spark in the dark.

Speak To Us

View Our Services

The Firefly Mission

We empower high-growth Salesforce and other tech implementation partners with strategic, sales-led marketing that delivers results. By meeting companies where they are, cutting through the noise, and executing with precision, we transform marketing from a cost centre into a revenue driver.

Contact Us

Our Values

Sales-Led

Marketing should fuel sales, not operate in a silo. We build marketing strategies that align with sales goals, drive pipeline, and create measurable revenue impact.
We meet you where you are

We tailor our approach to your growth stage—giving you what you need, when you need it.
Built on trust, not transactions

We’re in it for the long haul. Firefly is a partner, not a vendor—helping clients scale sustainably.
Smart Marketing

No fluff. No buzzwords. Just pragmatic, effective marketing that cuts through the noise and delivers real value.
ABE - Always Be Executing

Strategy is important, but action drives results. We don’t just hand over a 50-page deck—we make things happen, fast.

Where It All Started

When Firefly’s founder Elyse worked with a fast-growing Salesforce consultancy, she saw firsthand how early traction from personal networks could only take a company so far. To scale, businesses needed structured marketing that could create demand beyond referrals.

But most tech partners lacked the resources to build a marketing function from scratch. It required both a clear strategy and seamless execution—something few companies at this stage had the bandwidth to manage.

At the same time, success in the Salesforce ecosystem depends on navigating a three-way relationship between the technology provider, the client, and the implementation partner. Smaller firms often struggle for visibility in this competitive space, missing out on opportunities simply because they aren’t proactively marketing themselves.

That’s why Firefly exists. Inspired by the firefly’s unique light pattern—only visible to the right match—we help tech partners cut through the noise and connect with the right audience in a meaningful way. With a focus on quality over quantity, we build smart, sales-led marketing strategies that drive real results.

“I love Firefly. And yes, of course, you’d expect the founder to say that, but the work we do matters. Our client relationships are healthy because we deliver tangible results, which bring the team a deep feeling of purpose and fulfilment. And the most exciting part? We’re only just getting started.”

Elyse Heemskerk, Founder and CEO

Meet The Team

Behind Firefly is a team of smart, curious, and action-oriented marketers who love solving complex challenges. We’re not just strategists—we’re doers. We work as an extension of your team, bringing deep expertise, fresh ideas, and a no-nonsense approach to getting things done.