ABOUT
Inspired by the firefly’s light pattern, we help tech partners cut through the noise.
In a world of marketing agencies that over-promise, under-deliver and overcomplicate, Firefly’s pragmatic, results-oriented approach shines like a spark in the dark.
Where It All Started
When Firefly’s founder Elyse worked with a fast-growing Salesforce consultancy, she saw firsthand how early traction from personal networks could only take a company so far. To scale, businesses needed structured marketing that could create demand beyond referrals.
But most tech partners lacked the resources to build a marketing function from scratch. It required both a clear strategy and seamless execution—something few companies at this stage had the bandwidth to manage.
At the same time, success in the Salesforce ecosystem depends on navigating a three-way relationship between the technology provider, the client, and the implementation partner. Smaller firms often struggle for visibility in this competitive space, missing out on opportunities simply because they aren’t proactively marketing themselves.
That’s why Firefly exists. Inspired by the firefly’s unique light pattern—only visible to the right match—we help tech partners cut through the noise and connect with the right audience in a meaningful way. With a focus on quality over quantity, we build smart, sales-led marketing strategies that drive real results.
“I love Firefly. And yes, of course, you’d expect the founder to say that, but the work we do matters. Our client relationships are healthy because we deliver tangible results, which bring the team a deep feeling of purpose and fulfilment.”
— Elyse Heemskerk
Founder and CEO
We empower Salesforce and other tech implementation partners with strategic, sales-led marketing that delivers results.
By meeting companies where they are, cutting through the noise, and executing with precision, we transform marketing from a cost centre into a revenue driver.
Our Values
Sales-Led
Marketing should fuel sales, not operate in a silo. We build marketing strategies that align with sales goals, drive pipeline, and create measurable revenue impact.
Effective Marketing
No fluff. No buzzwords. Just pragmatic, effective marketing that cuts through the noise and delivers real value.
ABE - Always Be Executing
Strategy is important, but action drives results. We don’t just hand over a 50-page deck—we make things happen, fast.
One Doesn't Fit All
We tailor our approach to your growth stage - giving you what you need, when you need it.
We're Your Team
Firefly works as an extension to your business. We follow your guidelines, use your tools and work with you to create a difference.
Trust, not transactions
We’re in it for the long haul. Firefly is your partner, helping you scale sustainably over time.
Meet the Team
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Elyse Heemskerk
FOUNDER AND CEO
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Sean Ritchie
MARKETING MANAGER
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Catarina Monteiro
GRAPHIC DESIGNER
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Sarah
EVENTS
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We found that Firefly is the team that just get their hands dirty. Let's call it like that, just gets into it and with a minimum input from our side.”
Šimo Brtan
Co-Founder and Chief Customer Officer at Frankly Solutions
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